How do we pay the bills?
Associated documents:
High Volume, Low Value Monthly Volume Rebates motivation,
Volume rebates High Volume Low Margin strategy
ADI operates under the very straightforward motto, "Offer a Lot, Charge a Little."
ADI knows two types of business member accounts, a:
- Basic profile; and
- Premium profile
The Basic profile allows the member to completely modify the keywords relevant to that individual and choose exactly where they wish to be featured.
For the relevant categories, the member can add (for example) their menu or hotel accommodation; details are automatically shown in ADI Plaza (or some other name we may decide upon).
They can add a one-page website for free, complete with a free subdomain, and if they have opted to add the free website, any information shown in Plaza will automatically be shown together with their website.
A premium profile comes with all the features of the Basic profile and comes in addition to that, depending on the category of the member, with either a booking agenda (for professionals and medical offices) or an accommodation booking system.
How does ADI charge and pay the bills?
ADI only charges for showing the member profile at the exact moment someone is searching for what the business member has selected, or added, in their keyword search terms.
ADI charges a Basic membership of five credits and a Premium membership of ten credits every time we show that member.
We strive to provide the same service at comparable prices, no matter where we operate. To make that fair, we use “Purchasing Power Parity” first and the exchange rate from core Thai Baht to whatever currency to arrive at a ‘price’ similar to how people experience this in Thailand.
For example, right now, the exchange rate between THB and PKR is:
5 THB = 41.28 PKR, which is expensive.
But we apply PPP (the PPP of Pakistan is 0.2981666644 as compared to the THB in Thailand) first, meaning 5 THB x 0.2981666644 = 1.490833322 THB, which is the rate we use to convert the THB into PKR, at 1 THB = 8.25536 PKR. That results in a PKR cost per viewing of 1.490833322 x 8.25536 = 12.31 PKR
That way, the purchasing power-adjusted, low cost of 5 THB for a Thai is equivalent to the low cost of 12.31 PKR in purchasing power for a Pakistani, thereby providing the same service at the same cost.
Very little money when converted back into THB and is hardly worth the effort one would put in. Yet, keep in mind ‘Mass is Cash’ and apply the law of large numbers (LLN) and see what happens.
What happens, for example, if the person seeking has five business members returned to choose from? In that instance, ADI charges five times for showing, one price for each business member we show.
ADI has provided its service; we’ve produced the required search in record time and razor sharp; now it is up to the seeking person to make a choice.
To assist business members, we provide the person seeking assistance with four quick rating questions and show the final rating on the business member profile. NB: We also provide tips to business members to suggest areas for improvement, but those are shown in their member area.
